Hard Water Science

Hard Water & Water Quality in India: The Numbers

  • 💧 76% Households Affected

    76% of Indian homes receive hard water.

  • 🚱 70% Water Contaminated

    70% of India’s water supply is unsafe or polluted.

  • 📉 BIS Limit: 200 ppm

    Most urban water ranges between 300–600 ppm.

  • 🚫 0 Cities Compliant

    No major Indian city meets full BIS water standards.

  • 🚿40% Appliance Damage

    Hard water contributes to 40% of appliance failures.

  • 🧼 50% More Product Waste

    Hard water reduces lather people use 50% more shampoo and soap.