Hard Water Science

Hard Water & Water Quality in India: The Numbers

  • 💧 76% Households Affected

    76% of Indian homes receive hard water.

  • 🚱 70% Water Contaminated

    70% of India’s water supply is unsafe or polluted.

  • 📉 BIS Limit: 200 ppm

    Most urban water ranges between 300–600 ppm.

  • 🚫 0 Cities Compliant

    No major Indian city meets full BIS water standards.

  • 🚿40% Appliance Damage

    Hard water contributes to 40% of appliance failures.

  • 🧼 50% More Product Waste

    Hard water reduces lather people use 50% more shampoo and soap.

Purifit filters use a multi-layer system to remove chlorine, rust, dirt, and reduce hard water effects. They help prevent hair fall, dry skin, and scaling—without any plumbing or electricity. Just attach to your tap or shower and replace the cartridge every few months.